The power of UX design

Today, we all use websites and apps developed with multi-million pound budgets. Young people, in particular, expect UX excellence as the standard, so designers must innovate to deliver engaging experiences within increasingly tight budgets.

Female planning ux design for a website

The power of UX design

Today, we all use websites and apps developed with multi-million pound budgets. Young people, in particular, expect UX excellence as the standard, so designers must innovate to deliver engaging experiences within increasingly tight budgets.

Female planning ux design for a website

The power of UX design

Today, we all use websites and apps developed with multi-million pound budgets. Young people, in particular, expect UX excellence as the standard, so designers must innovate to deliver engaging experiences within increasingly tight budgets.

Female planning ux design for a website

The world of UX design is changing rapidly with new technologies and platforms challenging the established ways of working. Cursor's team of UX designers and consultants can help you to take advantage of this rapid innovation. By bringing new tools and techniques into the design process we work with clients to turn innovation into competitive advantage and growth.

We bring a toolkit of the latest software and working practices designed to enhance productivity and allow for rapid prototyping of user experiences. New features and interface elements can be quickly developed and showcased to users and stakeholders to gain valuable feedback and insight.

We believe that the role of a digital agency is not just to deliver great experiences for clients but also to help them build and grow their own capability. With training and our expert guidance, internal marketing and creative teams can use the components and software we provide to create much more themselves - without the need to learn code. With Cursor, you can confidently navigate the evolving landscape of UX design.

The benefits of modern UX design

User profile image with smiling face card and testimonial comment

Member engagement

A well-designed user experience can make it easier for members to access resources, participate in events, and engage with community features, boosting overall member involvement.

User profile image with smiling face card and testimonial comment

Member engagement

A well-designed user experience can make it easier for members to access resources, participate in events, and engage with community features, boosting overall member involvement.

User profile image with smiling face card and testimonial comment

Member engagement

A well-designed user experience can make it easier for members to access resources, participate in events, and engage with community features, boosting overall member involvement.

Target with dial showing max capacity

Improved retention rates

By simplifying navigation and streamlining processes like renewals or event registrations, good UX design can reduce frustration and encourage longer-term membership.

Target with dial showing max capacity

Improved retention rates

By simplifying navigation and streamlining processes like renewals or event registrations, good UX design can reduce frustration and encourage longer-term membership.

Target with dial showing max capacity

Improved retention rates

By simplifying navigation and streamlining processes like renewals or event registrations, good UX design can reduce frustration and encourage longer-term membership.

Personalised content delivered to three users

Personalisation

Tailored experiences based on user behaviour can offer relevant content and recommendations, making members feel valued and understood.

Personalised content delivered to three users

Personalisation

Tailored experiences based on user behaviour can offer relevant content and recommendations, making members feel valued and understood.

Personalised content delivered to three users

Personalisation

Tailored experiences based on user behaviour can offer relevant content and recommendations, making members feel valued and understood.

computer screen showing simple website layout

Facilitated learning

Intuitive interfaces and clear information architecture can make it easier for students to find and engage with educational materials, enhancing their learning experience.

computer screen showing simple website layout

Facilitated learning

Intuitive interfaces and clear information architecture can make it easier for students to find and engage with educational materials, enhancing their learning experience.

computer screen showing simple website layout

Facilitated learning

Intuitive interfaces and clear information architecture can make it easier for students to find and engage with educational materials, enhancing their learning experience.

bar graph showing increase in customers

Boosted enrolment

An engaging, user-friendly website and streamlined admission process gives a positive first impression on prospective students, potentially increasing enrolment rates.

bar graph showing increase in customers

Boosted enrolment

An engaging, user-friendly website and streamlined admission process gives a positive first impression on prospective students, potentially increasing enrolment rates.

bar graph showing increase in customers

Boosted enrolment

An engaging, user-friendly website and streamlined admission process gives a positive first impression on prospective students, potentially increasing enrolment rates.

Jigsaw piece

Organisational outcomes

By focusing on user experience, organisations can better serve their audiences, achieve their missions, and ultimately drive growth and engagement.

Jigsaw piece

Organisational outcomes

By focusing on user experience, organisations can better serve their audiences, achieve their missions, and ultimately drive growth and engagement.

Jigsaw piece

Organisational outcomes

By focusing on user experience, organisations can better serve their audiences, achieve their missions, and ultimately drive growth and engagement.

Putting a fresh face on student recruitment

How can we create a modern, accessible website to improve the user experience and drive university applications?

Read more

Young girl holding a mobile phone with the La Jolie Ronde language app on the screen
La Jolie Ronde logo

Replatforming a children's language app

Adding new features & migrating a mobile app to a React Native codebase

Read more

Recruitment form displayed on a tablet screen
Hit Training logo

Improving data collection for apprenticeships

A bespoke web application and API integration

Read more

Female student wearing a head scarf and using a laptop computer

Bringing the University Open Day experience online

How to showcase the campus experience to new students throughout 2020 lockdowns

Read more

Putting a fresh face on student recruitment

How can we create a modern, accessible website to improve the user experience and drive university applications?

Read more

Young girl holding a mobile phone with the La Jolie Ronde language app on the screen
La Jolie Ronde logo

Replatforming a children's language app

Adding new features & migrating a mobile app to a React Native codebase

Read more

Recruitment form displayed on a tablet screen
Hit Training logo

Improving data collection for apprenticeships

A bespoke web application and API integration

Read more

Female student wearing a head scarf and using a laptop computer

Bringing the University Open Day experience online

How to showcase the campus experience to new students throughout 2020 lockdowns

Read more

Putting a fresh face on student recruitment

How can we create a modern, accessible website to improve the user experience and drive university applications?

Read more

Young girl holding a mobile phone with the La Jolie Ronde language app on the screen
La Jolie Ronde logo

Replatforming a children's language app

Adding new features & migrating a mobile app to a React Native codebase

Read more

Recruitment form displayed on a tablet screen
Hit Training logo

Improving data collection for apprenticeships

A bespoke web application and API integration

Read more

Female student wearing a head scarf and using a laptop computer

Bringing the University Open Day experience online

How to showcase the campus experience to new students throughout 2020 lockdowns

Read more

Great working with the team at Cursor... you bring to life the art of the possible with a focus on UX! We look forward to to working with you on the further evolution and development of of our site!

Streets Chartered Accountants

Great working with the team at Cursor... you bring to life the art of the possible with a focus on UX! We look forward to to working with you on the further evolution and development of of our site!

Streets Chartered Accountants

Great working with the team at Cursor... you bring to life the art of the possible with a focus on UX! We look forward to to working with you on the further evolution and development of of our site!

Streets Chartered Accountants

Frequently asked questions

Frequently asked questions

Frequently asked questions

Hang on, isn't UX design just web design with a fancy name?

Not quite! While web design focuses on how a website looks, UX (User Experience) design is all about how it feels to use. It’s about making sure visitors can easily find what they need, enjoy their time on the site, and leave feeling satisfied. Web design is like decorating a room to look nice, while UX design is making sure that room is comfortable, easy to navigate, and works well for everyone. Both are important, but they each focus on different things! We like to use the term UX as what makes something beautiful is subjective, whereas something that is accessible and easy to use is universal.

How will good UX design benefit my organisation?

UX design reduces friction and barriers. It should be easy for members to join, renew, log in, find content, and interact with your community. A good experience will encourage them to come back and member engagement is THE key driver for retention. In education and training, we find UX design can help students navigate courses, access resources quickly, and have an overall smoother learning experience. The better the experience, the more they’ll focus on learning. For charity and NFP, UX design is a powerful tool in communicating stories. Stories stay with people much more effectively than data and so are an important part of any mission-based organisation

But I'm happy with my graphic designer / logo / brand / content. How can UX design help?

Well that's a great start. Graphic design, a good brand and a clear compelling message are all important elements to making a website that looks fantastic. UX design is that extra step that turns the visually appealing into something intuitive and enjoyable for everyone who visits. Of course, working with us doesn't mean you have to change any existing relationships. As a specialist agency, we are often working closely with existing partners as well as in-house staff to become a single team focused on your goals.

How can UX design improve member engagement?

UX design improves member engagement by making your site easier and more enjoyable to use. When members can quickly find what they need, have personalised content, and see clear prompts guiding them to take action, they’re much more likely to explore, participate, and keep coming back. A fast, smooth, and mobile-friendly experience ensures they stay engaged without any frustration. Remember, if you send emails to your members then they are most likely to read them on a phone. If they follow links to your website, that will be on a phone too.

What are the essential UX design features for my membership site?

A user-friendly membership website should include an easy login process, clear navigation to find content quickly, a simple way to update member profiles, and personalised content and topics. The site should also be mobile-friendly, have a clear way to contact support, and offer engaging features like discussion forums, event calendars, or resource libraries that keep members coming back. The goal is to make everything easy to find, simple to use, and enjoyable to explore!

Hang on, isn't UX design just web design with a fancy name?

Not quite! While web design focuses on how a website looks, UX (User Experience) design is all about how it feels to use. It’s about making sure visitors can easily find what they need, enjoy their time on the site, and leave feeling satisfied. Web design is like decorating a room to look nice, while UX design is making sure that room is comfortable, easy to navigate, and works well for everyone. Both are important, but they each focus on different things! We like to use the term UX as what makes something beautiful is subjective, whereas something that is accessible and easy to use is universal.

How will good UX design benefit my organisation?

UX design reduces friction and barriers. It should be easy for members to join, renew, log in, find content, and interact with your community. A good experience will encourage them to come back and member engagement is THE key driver for retention. In education and training, we find UX design can help students navigate courses, access resources quickly, and have an overall smoother learning experience. The better the experience, the more they’ll focus on learning. For charity and NFP, UX design is a powerful tool in communicating stories. Stories stay with people much more effectively than data and so are an important part of any mission-based organisation

But I'm happy with my graphic designer / logo / brand / content. How can UX design help?

Well that's a great start. Graphic design, a good brand and a clear compelling message are all important elements to making a website that looks fantastic. UX design is that extra step that turns the visually appealing into something intuitive and enjoyable for everyone who visits. Of course, working with us doesn't mean you have to change any existing relationships. As a specialist agency, we are often working closely with existing partners as well as in-house staff to become a single team focused on your goals.

How can UX design improve member engagement?

UX design improves member engagement by making your site easier and more enjoyable to use. When members can quickly find what they need, have personalised content, and see clear prompts guiding them to take action, they’re much more likely to explore, participate, and keep coming back. A fast, smooth, and mobile-friendly experience ensures they stay engaged without any frustration. Remember, if you send emails to your members then they are most likely to read them on a phone. If they follow links to your website, that will be on a phone too.

What are the essential UX design features for my membership site?

A user-friendly membership website should include an easy login process, clear navigation to find content quickly, a simple way to update member profiles, and personalised content and topics. The site should also be mobile-friendly, have a clear way to contact support, and offer engaging features like discussion forums, event calendars, or resource libraries that keep members coming back. The goal is to make everything easy to find, simple to use, and enjoyable to explore!

Hang on, isn't UX design just web design with a fancy name?

Not quite! While web design focuses on how a website looks, UX (User Experience) design is all about how it feels to use. It’s about making sure visitors can easily find what they need, enjoy their time on the site, and leave feeling satisfied. Web design is like decorating a room to look nice, while UX design is making sure that room is comfortable, easy to navigate, and works well for everyone. Both are important, but they each focus on different things! We like to use the term UX as what makes something beautiful is subjective, whereas something that is accessible and easy to use is universal.

How will good UX design benefit my organisation?

UX design reduces friction and barriers. It should be easy for members to join, renew, log in, find content, and interact with your community. A good experience will encourage them to come back and member engagement is THE key driver for retention. In education and training, we find UX design can help students navigate courses, access resources quickly, and have an overall smoother learning experience. The better the experience, the more they’ll focus on learning. For charity and NFP, UX design is a powerful tool in communicating stories. Stories stay with people much more effectively than data and so are an important part of any mission-based organisation

But I'm happy with my graphic designer / logo / brand / content. How can UX design help?

Well that's a great start. Graphic design, a good brand and a clear compelling message are all important elements to making a website that looks fantastic. UX design is that extra step that turns the visually appealing into something intuitive and enjoyable for everyone who visits. Of course, working with us doesn't mean you have to change any existing relationships. As a specialist agency, we are often working closely with existing partners as well as in-house staff to become a single team focused on your goals.

How can UX design improve member engagement?

UX design improves member engagement by making your site easier and more enjoyable to use. When members can quickly find what they need, have personalised content, and see clear prompts guiding them to take action, they’re much more likely to explore, participate, and keep coming back. A fast, smooth, and mobile-friendly experience ensures they stay engaged without any frustration. Remember, if you send emails to your members then they are most likely to read them on a phone. If they follow links to your website, that will be on a phone too.

What are the essential UX design features for my membership site?

A user-friendly membership website should include an easy login process, clear navigation to find content quickly, a simple way to update member profiles, and personalised content and topics. The site should also be mobile-friendly, have a clear way to contact support, and offer engaging features like discussion forums, event calendars, or resource libraries that keep members coming back. The goal is to make everything easy to find, simple to use, and enjoyable to explore!

The expertise to help your organisation thrive online

Male worker checking code on laptop computer

Development

Find out more

Female worker overseeing secure personal and payment data transfer

Automation

Find out more

Male worker checking secure server settings

Support

Find out more

The expertise to help your organisation thrive online

Male worker checking code on laptop computer

Development

Find out more

Female worker overseeing secure personal and payment data transfer

Automation

Find out more

Male worker checking secure server settings

Support

Find out more

The expertise to help your organisation thrive online

Male worker checking code on laptop computer

Development

Find out more

Female worker overseeing secure personal and payment data transfer

Automation

Find out more

Male worker checking secure server settings

Support

Find out more

iSAMS Partner logo
Cyber Essentials Certified Plus logo
MemberWise Recognised Supplier logo
Crown Commercial Service Supplier logo
iSAMS Partner logo
Cyber Essentials Certified Plus logo
MemberWise Recognised Supplier logo
Crown Commercial Service Supplier logo
iSAMS Partner logo
Cyber Essentials Certified Plus logo
MemberWise Recognised Supplier logo
Crown Commercial Service Supplier logo
Yellow background with wavy top

Articles, tips and knowledge delivered straight to your inbox

Yellow background with wavy top

Articles, tips and knowledge delivered straight to your inbox

Yellow background with wavy top

Articles, tips
and knowledge delivered straight to your inbox