A day of real conversations, real customers, and some really exciting news!
Anna Westlake
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Events
On 22nd April 2026, I headed down to London to represent Cursor at HubGem LIVE, a full-day event hosted by our partners at HubGem, dedicated to the future of marketing, admissions and digital strategy in education. Held at The Exhibit in Balham, it was a brilliantly-organised day that brought together schools, HubSpot specialists and technology partners from across the sector.
If you're not familiar with HubGem, they are the world's most experienced HubSpot partner for the education sector, and an organisation we're proud to work closely with. Our partnership is at the heart of one of our most established services: the HubSpot to iSAMS Admissions Data Sync, which seamlessly connects HubSpot CRM with iSAMS to transform and streamline the admissions process for schools.
The value of face-to-face conversations
I arrived with brochures and tablet in hand, ready to talk about all things admissions data. It was genuinely wonderful to spend the day meeting customers - both familiar faces and new ones - in person; quite a rare experience these days!
There's something about face-to-face conversations at events like this that no video call can replicate. We heard directly from school staff about how the sync is working for them, what they love about it, and where they'd like to see it go next. That kind of feedback is invaluable to us.
The energy in the room throughout the day was fantastic. The venue, the organisation, and the sheer enthusiasm of everyone there made it a pleasure to be part of.
The afternoon client panel
One of the personal highlights of my day was the afternoon client panel session, hosted by HubGem's Director of Customer Experience, Lizzie Jeffery. The panel brought together school staff who have hands-on experience using HubSpot and our sync to iSAMS in their day-to-day work:
Hearing directly from practitioners about the real-world impact of these tools was genuinely inspiring. It was a timely reminder of why we do what we do, and it was great to hear our sync service mentioned in the context of helping schools work smarter and more efficiently.
Exciting announcements
There was also some very exciting news shared on the day, which we're thrilled to be part of. A new iSAMS Data Sync by HubGem marketplace app is now live, making sync installation even smoother for school teams, with an app dashboard and real-time sync status updates now visible directly within HubSpot.
And if that wasn't enough, a brand new sync is coming soon that will work in the opposite direction; bringing iSAMS data into HubSpot. This opens up a whole new world of possibilities, including smarter alumni communications, using HubSpot to engage with enrolled families, and reporting on enrolled student data within HubSpot. We can't wait to share more on this in the coming months.
A huge thank you to the HubGem team
Events like this don't happen without a lot of hard work behind the scenes, and the HubGem team deserve enormous credit for pulling together such a well-organised, engaging and inspiring day. It was clear from the moment we arrived just how much care had gone into every detail, and it really showed.
We're incredibly proud of our partnership with HubGem and look forward to continuing to build on it together.
Interested in finding out more about Cursor’s HubSpot to iSAMS Admissions Data Sync? Visit our dedicated page or get in touch - we'd love to chat.
HubGem Live will return in 2027! Keep an eye on the HubGem Events page or sign up for their updates to stay informed.
