Lincoln BIG
nAIMs Portal

nAIMs is a bespoke online information management website that we designed and developed in partnership with the Lincoln Business Improvement Group.

Lincoln BIG nAIMS main

nAIMS is a bespoke online information management website designed and developed in partnership with the Lincoln Business Improvement Group (Lincoln BIG).

nAIMs is a directory of the people and organisations that work in Lincoln city centre, the premises they use and the information they need.

Lincoln BIG can then use this directory, along with online collaboration tools in nAIMS to help improve the experience of the city centre for those who visit, live and work in the city.

How nAIMs works

We built the nAIMs portal with a wealth of features to provide Lincoln BIG with immediate access to information wherever they are, including a powerful context-based search helps to find relevant information quickly and easily.

Integration with Outlook and the Mailchimp API allows them to send out emails and newsletters to members via nAIMs, while location services help to keep businesses up to date with the issues most likely to affect them.

In addition to this comprehensive functionality, nAIMS provides data feeds which are then used to automatically update the Shop Lincoln, Visit Lincoln and Lincoln BIG websites.

These data feeds provide business contact details, photographs, event listings, special offers and deals, ensuring that the city's visitor websites are always current and up to date.

Cursor worked in collaboration with several digital design agencies in Lincoln to make this vision of a digital information system for the city of Lincoln a reality.

Finally, we implemented a customer portal, where the business owners themselves can log in and review the information stored on their business, update contact details, add offers, events and much, much more.

Naims portal mockup

What can you use nAIMs for?

The nAIMs portal is useful for all manner of different purposes. The Tourist information centre can use nAIMs to search for accommodation providers in the city centre, so pop in if you need to extend your stay in Lincoln.

Alternatively, if you are seeking new premises for your growing retail business, call Lincoln BIG, who will use nAIMs to provide a list of all vacant retail units in the city.

If you already own a business based in the city centre and want to be kept informed about issues that could affect your business, you can join a group on nAIMs (such as the Lincoln Security Group or Bailgate guild) to receive email alerts and updates.

In a similar vein, if you want to quickly send a text message to all businesses in the event of an emergency, you can use the mass text message facility on nAIMs to do so.

“nAIMS has become a vital part of working life now as I work at Lincoln BIG and Visit Lincoln Partnership. It helps both organisations keep track of the various contacts across the city that we need to know and get in touch with; it helps us group companies, properties and people together for different mailing lists; it is incredibly useful to allow other team members to keep track of our interactions with people and organisations across the city.”


- Joel Murray, DIgital Marketing Coordinator, Lincoln BIG, Visit Lincoln Partnership