La Jolie Ronde
A bespoke Craft Commerce website for schools, tutors and language pupils with stock management, xero integration and telephone ordering system.
La Jolie Ronde has been at the forefront of Primary Language Learning since 1983. A leading provider of extra-curricular French and Spanish language classes for children, La Jolie Ronde also supplies language resources to primary schools, academies and prep schools across the UK and Ireland.
La Jolie Ronde already operated an e-commerce website on which they sold a range of language learning materials for Primary French & Spanish. Existing licensees and schools were the main users of the site, which generated significant annual sales.
Despite strong sales, the website was struggling to attract new customers due to a dated visual interface, poor product information, no provision for mobile devices and limited functionality for both customers and administrators. At the time they approached us, the vast majority of orders were from existing licensees.
Cursor had previously worked with La Jolie Ronde on their successful smartphone app and website, so we were excited to continue our working relationship when we were approached by them again to redevelop the Language Resources e-commerce website.
The website was built using Craft Commerce, a powerful and flexible e-commerce platform. This is intuitive software which can allow the website to be maintained and changed by staff of La Jolie Ronde, once they have been provided with training.
It was essential that the website should be accessible from all platforms, so the visual interface was designed with a responsive layout for desktop, tablet and mobile devices.
The administration system for this website is also operating the La Jolie Ronde media website and an API for the smartphone app, so users and content for all three locations can be managed from one place.
Among the most bespoke features of the website is the telephone ordering system, which allows La Jolie Ronde staff to take orders over the phone and immediately add these projects to the order management, making the whole process easier and more efficient.
We developed a custom Xero integration that synchronises customer information, orders, invoices and stock to Xero for accounting and management. This increase in automation reduces manual administration costs and associated errors and allows La Jolie Ronde to keep their accounts and finances in one place.
With a responsive, user-friendly visual interface, an administration system which uses automation and integration to improve efficiency, and a bespoke ordering system, the new e-commerce website is an improvement over the previous one in every way.
We will continue to provide technical support for the website and training for La Jolie Ronde staff so that they can use Craft CMS to add new products and product descriptions. The new website was launched in February 2019 and have received positive feedback from customers, licensees and staff.